01 Jun Feature: Inside the Fondation Maeght for Louis Vuitton / AnOther
So too is their willingness to invite Louis Vuitton to stage their cruise collection at the Maeght testament to their open-mindedness. Many art institutions would turn their nose up at a fashion show being held on their premises, but the meticulously researched designs of Nicolas Ghesquière, informed by everything from French medieval history to sci-fi cinema, are a perfect fit for this offbeat architectural anomaly.
Perhaps mythologising a place like the Maeght does it a disservice. Yes, it was conceived at a particular moment in time, and much of its appeal to tourists lies in that post-war artistic culture. But if we romanticise it so that it never leaves that moment, we deny it the chance to enter into dialogue with artists now: it’s reduced to something quaint, an antique. There’s no reason why an institution like the Maeght should be stuck in the past – and for those willing to see the foundation with fresh eyes, witnessing how Ghesquière interprets and responds to this artistic heritage in his latest collection isn’t a bad place to start.