Opinion: 2017 was the year copying went out of style / Dazed Digital

Opinion: 2017 was the year copying went out of style / Dazed Digital

Any accusation of design theft in fashion can be traced back to patient zero: the moodboard. One of the most important tools in a fashion designer’s arsenal, it maps their constellation of references until it all comes together in the creative eureka moment that sparks each new collection. So what happens when – among the torn pages from magazines, movie stills and fabric swatches – the designers have an off-day, and their eye goes astray to a slightly closer-to-home reference?

For decades this wasn’t a problem. Surely, it would only be the most devout fashionista or critic who might recall that SS93 Margiela look, they thought. We’ll just… borrow from it. Nobody will ever know. Right?

Wrong. In the age of Instagram, where the collective knowledge of fashion fanatics can be pooled, designers must be breaking out in a cold sweat and pining for those more innocent times.

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